Location
- Clemson, South Carolina
Year
- 2023–Present
Size
- +/- 2,000 sq ft
Project overview
Radium was engaged by H&H Brands to translate their brand strategy for a new fast-casual restaurant concept into a new prototype building with a compelling visual identity. After the completion of the initial prototype for the inaugural HipBurger location in Mauldin, SC, H&H Brands engaged with Radium Architecture again to continue the branding and identity of HipBurger with a second location.
The second location is being placed into an existing building located in a college town, Clemson, SC. To create the visual identity of HipBurger, there are several exterior modifications to be done. In addition to the visual identity, it is important for the owner that they keep the flow and function of the prototype when it comes to the back of house.
Radium worked with MEP consultants to place additional electrical systems back of house because the previous tenant of this location required far less cooking equipment. Radium also worked closely with the client and the City of Clemson to deliver an exterior design that promoted the HipBurger brand while maintaining the zoning requirements of the City.
